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Written by Magdaline Delany, 5 years ago, 0 Comments
 Nespresso, the worldwide pioneer and reference in premium portioned coffee, recently introduced its new VertuoLineTM system in the United States and Canada, the first Nespresso machine that brews both American style large-cup coffee and authentic espresso. Nespresso pioneered the premium portioned coffee market in Europe more than 25 years ago. Today, the brand is set to accelerate its growth in North America and become a major player in the $4.9 billion U.S. portioned coffee market with the launch ofVertuoLineTM.
VertuoLineTM will be a game changer and will revolutionize the most rapidly growing segment of the coffee market in North America,” said Jean-Marc Duvoisin, CEO of Nestlé Nespresso SA.

After pioneering the portioned coffee market in Europe and seeing tremendous growth potential in the North American market, we are confident we can become a major player in the market.

A Coffee System for the Digital Era
The new Nespresso VertuoLineTM revolutionizes the way that coffee is brewed by introducing CentrifusionTM technology. A world class team ofNespresso engineers and designers have created the most intelligent, elegant and ergonomic system on the market today. The intelligent extraction system provides an extremely high level of precision as the machine recognizes, through barcode technology, each expertly designed Grand Cru and adjusts the extraction parameters to brew each blend in the most optimal way. The result is a new richly aromatic, deeply flavored, crema-topped large-cup coffee (8 ounces) or espresso.For the first time ever, coffee lovers can experience large-cup coffee with crema. The silky, generous crema is the sign of a world-class coffee and represents unprecedented quality.
About Nestlé Nespresso SA
Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned premium coffee. Nespresso is involved in every aspect of the coffee value chain, from the coffee tree to the coffee cup, allowing the brand to guarantee consumers unsurpassed coffee quality in every cup of Nespresso coffee.
In 2003, Nespresso put in place its own unique AAA Sustainable Quality TM Program, developed in collaboration with the Rainforest Alliance. The program seeks to ensure the highest quality and sustainability in coffee sourcing, while helping to improve the standard of living for farmers and their families. Headquartered in Lausanne, Switzerland, Nespresso operates in almost 60 countries and has more than 9,500 employees. In 2013, it operated a global retail network of over 320 exclusive Boutiques. For more information, visit the new Nestlé Nespresso corporate website: www.nestle-nespresso.com.